Barley Creek 11:01 Vodka Label Design

The team at Barley Creek Distillery approached us asking if we could redesign the packaging for their 11:01 Vodka line. The goal of the refreshed creative was to develop a brand block for the entire 11:01 Vodka line up that appealed to tourists coming in from NYC, New Jersey, and Philadelphia, while also being a proud gift for locals to give when visiting friends.

To accomplish this goal, we set up a series of touch points that needed achieved which included being recognizable and visually appealing, while also developing a system versatile enough to handle a variety of unforeseen styles.

The objectives were few but direct, which made our jobs easier. Being that we were developing a line up, we wanted the brand block to have the ability to expand so versatility was paramount. Otherwise, it was all about the look which needed to have a crisp, clean rustic-chic look (or Rust’Chic), with simple black and white text, using color only to differentiate between styles. Lastly, it was important to the BC team that their 11:01 Original be viewed at the flagship style. Having previously worked for a brand that thought the same way, this was a natural direction for us to take.

Similarly, the target demographic was equally short and direct. The BC team wanted to focus on vacationers from the New York, New Jersey and Philadelphia areas, as well as locals to the Pocono Mountains.

There are a number of elements within the creative that solve for the above touch-points such as the postage stamp border to reflect tourism, the filigree as a symbol of the wind coming down off the Pocono Mountains and the Barley Creek icon shaped window to see the beauty of the liquid in the bottle. That’s just a few of the elements that make up the fun we had in developing the creative.